MRU COUGARS
#wearethecougars
PROBLEM
The MRU Cougars social media presence lacked the energy and visual impact needed to drive student engagement and game attendance. Generic sports graphics and inconsistent posting schedules meant that game day announcements got lost in students' feeds, resulting in poor social media engagement and limited buzz around upcoming games. The team needed a way to create excitement and anticipation that would translate into packed stands and school spirit.
SOLUTION
I developed a comprehensive game day visual content strategy, creating dynamic Instagram graphics that captured the intensity and excitement of Cougars athletics. Using bold typography, team colours, and action photography, I designed eye-catching game day announcement posts that included key information like opponent details, game times, and venue information. The graphics featured consistent branding elements while maintaining flexibility to highlight different sports and create unique excitement for each matchup.
